People are super concerned for a week and then forget about mental health entirely until it happens again.

That’s what a frustrated friend told me when we were discussing the recent passings of Anthony Bourdain and Kate Spade. And he’s right. The media cycle can be vicious, and it chews up and spits out stories every 24 hours like clockwork. This was no different. After stories that included blaming the culture and reports that both Bourdain and Spade had dealt with depression for years, while people still spoke out about their experiences, the mental health discussion died down considerably by comparison. And it shouldn’t.

Mental health is not something to pick up and put down on a whim. It may be that way for some people – and that’s fine. But I would be doing a disservice to everyone with a mental illness if I didn’t say that that’s not the case for millions of people. Keeping track of my mental health is something that I must do daily in order to live a happy and healthy life. This means that there are no days off. That the conversation is always relevant, even on days when you feel good – and especially on days when you don’t.

It’s been two weeks since the unfortunate passings of Bourdain and Spade. But is the mental health conversation still going on? Are we still checking in on our friends and family to see how they’re doing? Are we still taking care of ourselves? We can’t wait until we lose someone else to start thinking about our mental health. That won’t work in a country where the suicide rates have risen to the point where half of the states in the U.S. have seen suicide rates rise more than 30 percent over the past two decades. You think this is going away? It’s not. Continue the conversation. Check in on people. It might not be easy but it will be worth it.